CLIENT

Multinvest Group

PROJECT

Brand development

DETAILS

Multinvest group consists of five companies, all providing services in the various branches of the building industry. Despite being under the same ownership the five companies had extremely different visual identities. The main goal of the project was to develop a coherent image that will bring the brands together. It actually proved to be quite difficult.

The new brand was based on the triangle - the most stable shape from engineering point of view. The resulting various shapes create different letters, thus maintaining the only common feature in the original logos. We kept the colour concepts that initially represented each company, but picked a single colour from each hue. The result is a very stripped down, minimalistic design, to define them as members of the same family.